Rob Hyodo

Perhaps not the first Twitter fight, but the first top be so widely publicised. Yesterday, communications site MediaStyle posted National Post reporter has total Twitter melt down showcasing a Twitter “fight” between a tech reporter and a marketing consultant.

Who was in the right or who instigated the fight is irrelevant in my point. The point is that something as public and real-time as Twitter, with the right ingredients, has the potential to be seen quickly by millions. By “ingredients” I mean drama, professionals acting unprofessionally and a handful of people that will retweet.

Conditions were right yesterday and the Twitter exchange spread quickly. It’s like someone yelling, “fight!” and we all rushed to watch.

“Professionals acting unprofessionally?” - We all have our days. I’m not here to judge anyone. I’m merely saying that one participant kept her cool, while the other flew off the handle a bit. The one that kept her cool seemed to come out on top by far and received much support. The other,… I don’t know, but I wouldn’t want to be him right now. I’m embarrassed for him and his company.

Tip: In Twitterland, don’t tweet something you wouldn’t shout out to millions.

Updates:

• National Post sends An Apology
• Lessons Learned from a Twitter Meltdown from one of the participants herself